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Our Story




We are Sarah Ross and Missy Johnson, creators of Fitted, your source for highperforming and socially responsible athletic and athleisure apparel.  As two highly active women and moms, we are always looking for that “go-to” piece of athletic apparel that looks great and comfortably takes us from the gym to school pickup.  After years of buying from the same few places (and consequently looking like our friends), we began to ask ourselves what else was out there.  What we found was not only some amazing alternatives, but also an eye-opening education on the apparel industry and how every buying decision we make impacts the future of our planet.  Fast forward to today - what began as a simple idea, has become a full-blown passion that we are both excited and proud to share with each of you.