At Fitted, we curate elevated athletic and athleisurewear designed for everyday movement. Ethically sourced, style-forward, and made to keep up with real life—wherever it takes you.

We’re Sarah Ross and Missy Johnson, the co-founders of Fitted. As two active women and moms, we were always searching for that go-to piece: something comfortable, flattering, and versatile enough to take us from a workout to school pickup—without sacrificing style. After years of shopping the same brands (and blending in with all our friends), we started wondering what else was out there.

What we discovered was more than just fresh new brands—it was a deeper understanding of the apparel industry and how our purchasing choices shape the future of the planet.

Fast forward to today: what started as a simple idea has grown into a passion project we’re proud to share with you. Fitted is more than a boutique—it’s our way of helping you look good, feel good, and move through life with purpose.